ABOUT

Marketing Works Better When It’s Designed Around How Buyers Decide.

Keitha Maciel is founder of GrowthByDesign Group. She is a Buyer Decision Architect who designs systems that influence what happens between buyer interest and buyer action.

For more than 20 years, she worked across corporate, startup, agency, and entrepreneurial environments partnering with businesses strengthen marketing strategy, messaging, demand generation, and growth initiatives.

She realized early on in her career: More marketing does not automatically create more movement.

This has led to the question that has shaped her work …

“What does the buyer need to see, understand, believe, and feel comfortable with before they decide to move forward?”
Or simply put, “what makes a buyer say, yes?”

That perspective is at the center of everything she does. Keitha combines marketing strategy with buyer psychology, decision science, conversion principles, emotional intelligence, and AI to create experiences that are more aligned with how buyers evaluate and choose.

Why GrowthByDesign Group

Marketing can generate attention. But attention alone does not explain why buyers move forward or why they do not. That is the space I focus on.

By looking at marketing through the buyer’s perspective, businesses can make more informed choices about what to change, what to prioritize, and where additional marketing may or may not be the answer.

The goal is not simply to do more marketing and only generate leads. My goal is to design marketing that is more intentional and guides a buyer to say, yes naturally.

Strategy Meets the Science of Decision-Making

Keitha’s background includes more than two decades in marketing, spanning demand generation, digital marketing, content, channel marketing, go-to-market strategy, fintech, financial services, and agency work.

She holds a master’s degree in digital marketing and she has additional doctoral-level study in Media Psychology. Keitha brings those disciplines together to show businesses how to look beyond activity and metrics to understand what may be influencing buyer movement or causing hesitation.

Today, Keitha brings that perspective into three areas of GrowthByDesign Group: strategic consulting, practical workshops, and AI-powered technology. When a business understands how buyers think, evaluate and choose; they can design a path to purchase that drives more revenue.

What I’m Exploring Next

I’m currently developing new work around Buyer Decision Intelligence, including AI solutions and an upcoming book focused on what happens between buyer interest and buyer action.

Because businesses often know when buyers are engaging.

The more important question is whether they understand what buyers need in order to decide.

Speaking and Events

Keitha also speak at conferences, summits, professional organizations, and company events on the intersection of marketing, AI, buyer psychology, and decision-making.

Popular topics include:

  • The Buyer Decision Gap - Keynote

  • More Clients, More Revenue: The Secret to Turning Prospects to Profits -

  • Designing the Path Between Attention and Action - Workshop

Upcoming Engagements

The Scalable Coach Summit
Virtual | September 1 - 30th

Topic: Why Ideal Clients Say, “This Sounds Amazing” and Then Go Quiet

Work With Me

If you are looking for senior-level marketing guidance, stronger capabilities for your team, or a more intelligent way to apply AI to marketing and growth, GrowthByDesign Group offers several ways to work together.

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Predictable revenue, by design.

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